The brand new Genesis GV70 SUV has been revealed publicly in Korea. The camouflaged vehicle shown in the accompanying teaser photos previews the brand’s second SUV, a dynamic midsize SUV that joins the GV80 in a rapidly expanding model lineup.
With the GV80, Genesis was fashionably late to the luxury SUV party, but Hyundai’s premium marque made up for lost time with a second high-riding model i.e. new Genesis GV70.. The South Korean brand remains coy on details for the time being, only saying the model rides on a rear-wheel-drive platform and that prototypes will undergo final testing locally for about a month.
The camouflaged genesis gv70 is tested on public roads in Korea and it started on 29th of September. Observers who can catch it in the wild can scan a QR code on the vehicle’s wrap to learn more about the camouflage pattern and G-matrix.
“We are thrilled to share this early sneak preview of our second SUV, the Genesis GV70,” said a Genesis official. “It telegraphs an exciting new design and reinforces the core brand values that run through our line-up. We look forward to sharing full details on GV70 with everyone in the near future.”
While specific details are presently hidden by the bespoke G-Matrix camouflage pattern, the continued evolution of Genesis’ signature ‘Athletic Elegance’ design language is noticeable. Although the GV70 remains dipped in camouflage, it’s easy to notice the styling won’t stray away too far from the larger GV80. The “two lines” lighting motif lends the posh SUV an interesting look, while the crest grille is quite large and imposing. Those air intakes on the sides of the bumper are also rather large and seem to be just for show as they’re blocked off.
G-Matrix is inspired by the diffused reflection of light from precision cut diamonds and is a core part of the Genesis brand identity. Chances are the Genesis GV70 will have a lot in common with the G70, which received a mid-cycle facelift earlier this month. The refresh received by the luxury sedan also gives us an idea of how the SUV’s interior is going to look, with a new 10.25-inch infotainment system located at the top of the center console. A fully digital instrument cluster is expected, along with lots of other tech goodies like wireless charging and over-the-air updates.
In line with its Athletic Elegance’ design language, Genesis has introduced its sedan line-up comprising the G70 sport sedan, the G80 midsize luxury sedan and the flagship G90 luxury sedan. With the recently launched midsize luxury SUV GV80, the Genesis plans to add more to its model range. The brand was launched first in South Korea and now in the U.S., Canada, Russia, the Middle East and Australia.
