Dongfeng Motors has announced a new electric SUV concept at the ongoing Beijing Auto Show dubbed Voyah. The brand will focus on electric vehicles and has unveiled a striking concept named the i-Free.

The new electric SUV concept Voyah i-Free takes the shape of a large SUV and has a complex design. This is particularly apparent at the front end, where it sports a pair of faux air intakes with a diamond-shaped pattern. What’s more, the concept lacks a grille of any kind and instead has a pair of gaping holes where the grille would be. These holes flow through to the hood and have the same diamond pattern as the air intakes. 

Voyah iFree Electric SUV Concept exterior are inspired by the great Italian tradition of Gran Turismo cars, taking advantage of ESSA (Electric, Smart & Secure Architecture) electric platform, made available by the Chinese brand, to obtain a low and tapered profile.

The typical “exotic” features of a concept are concentrated in the large gull-wing doors, allowing front and rear row passengers access to the car at the same time, front and rear light clusters and the LED-illuminated front grille.

Voyah i-LAND features head-turning interiors with its three-seat layout, offering a station at the rear right end for relaxation and smart working, as the seat next to the driver has been replaced by an element that can become a table or footrest if necessary. A series of floating screens for both the driving aiding and infotainment systems characterize the dashboard.

Some aesthetic elements enhance the general feeling of luxury experienced on board the car, such as the vanes positioned in the central tunnel, with the start stop button, the gear selection and the air conditioning, that recall the Voyah logo, the car’s ceiling, as well as  the seats seams.

A production version of the concept is scheduled to hit the Chinese market in 2022 and will be built at a former Dongfeng-Renault plant. However, as is common practice with boldly styled concepts, we expect it to undergo a host of styling modifications on the way to the production line.

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